The business has diversified away from traditional arable farming into soft fruit, and poultry. As a result of the changing nature of the agricultural industry and the major impact that consumers and supermarkets have had in recent years.
In order to fulfil increased consumer demand, and meet the supermarkets exacting quality, price and supply standards, we began to develop production and distribution techniques that enable us not only to achieve and sustain growth, and our profitability objectives, but also to minimise the harmful impact that intensive agricultural methods and technologies must inevitably have on our ecosystem.
The land we farm
Our business is the land that we farm. It covers in excess of 2850 hectares spread over several different farms. The soil type varies from river silt to clay loam and this enables the arable crops & soft fruit to be successfully grown. We have additional farms through the West Midlands area that house the poultry rearing units.